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The Tarantulash mascara brush showing its flexible bristles designed to coat lashes without clumping
July 07, 2026
How to Apply Mascara Without Clumping: A Makeup Artist's Guide

Clumpy lashes come down to too much product and dry coats. Celebrity makeup artist Jo Baker shares the wand tricks...

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Hands scooping BAKEUP Daily Meltdown cleansing balm from the jar to remove waterproof mascara
July 03, 2026
How to Remove Waterproof Mascara Without Losing Lashes

Waterproof mascara shouldn't cost you lashes. Celebrity makeup artist Jo Baker shares the gentle, oil-based method to remove it completely...

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Close-up of a woman's eyes with defined lashes wearing Tarantulash mascara, a celebrity makeup artist eye makeup look
July 01, 2026
Eyeshadow for Hooded Eyes: A Celebrity Makeup Artist's Step-by-Step Guide

Hooded eyes making your eyeshadow disappear? Celebrity makeup artist Jo Baker shares the exact placement, technique, and shades that keep...

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Complete vegan makeup kit flat lay: Tarantulash mascara, Micro Palm palette, eyeliner and makeup remover
June 25, 2026
How to Build a Complete Vegan Makeup Kit: A Celebrity Makeup Artist's Essential Edit

Everything you need to create professional-quality looks using 100% vegan, cruelty-free makeup — curated by celebrity makeup artist Jo Baker,...

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Collection of Tarantulash vegan mascara tubes by Bakeup Beauty
June 10, 2026
Best Vegan Mascara 2026: Why Makeup Artists Are Choosing Tarantulash for Bold, Spidery Lashes

A makeup artist's guide to finding the right vegan mascara for volume, length, and all-day wear — featuring Tarantulash by...

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Celebrity makeup artist Jo Baker's professional makeup kit of vegan Bakeup Beauty products
May 11, 2026
How Celebrity Makeup Artist Jo Baker Creates Iconic Red Carpet Looks — And the Exact Products She Uses

The insider guide to how celebrity makeup artist Jo Baker creates iconic red carpet looks for Margot Robbie, Lucy Boynton,...

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Woman enjoying a mindful cleansing moment while washing her face with Daily Meltdown cleansing balm
June 02, 2025
It's Okay to Meltdown

Self-care doesn’t need to be another item on your to-do list. Therapist Dr. Jaz Robbins shares how to turn your...

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Desert Road Trip neutral eyeshadow palette by Bakeup Beauty, a red carpet favorite
July 01, 2024
This Neutrals Palette Is a Red Carpet Darling

You saw it at the Met Gala. It sold out in 24 hours. Here’s how celebrity makeup artist Jo Baker...

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Color psychology in makeup — a spectrum of eyeshadow shades and the moods they evoke
July 28, 2023
Color Psychology 101

Have you ever wondered how color impacts your vibe? A light dive into color psychology and how certain shades can...

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